Company Profile

Founded in 1991 by qualified financial professionals, PROFIT is a traditional consultancy firm based in Rio de Janeiro, working on Corporate Finance, Strategic Advisory and Corporate Governance. We focus our work in two main lines of activities:

The Projects Division takes care of M&A transactions, company valuation, long term loans and tax incentives in Brazil.

The Management Division covers corporate diagnosis, followed by suggestions in management control systems and operational development, restructure of debt profile, risk management appraisal, temporary management (external CFO) for start-ups, headhunter for financial executives and the pursuit of the best corporate governance performance, including membership of Boards of Directors.

Over the past 20 years PROFIT worked with leading companies in Brazil, identifying their needs and adapting the work to adhere each particular situation.

ProFit is the only member of the Alliance of Merger and Acquisition Advisors in Rio de Janeiro

Core Team

Paulo Gurgel Valente
Founder and Manager


B.S. in Economics (1974) and MSc. in Industrial Engineering (1976) (Rio de Janeiro Federal University - UFRJ);

Certified Board Member (Brazilian Corporate Governance Institute – IBGC, 2009);

Former CFO at Kaiser Rio (1990-1991), a brewery owned by Heineken, at the time with US$ 140 million revenue.

Former CFO at CBV Indústria Mecânica S/A (1986-1990), oil production and military equipment listed at BOVESPA, at time with US$ 70 million revenue.

Ronaldo Fiani

B.S. (1983), MSc. (1989) and PhD (2002) in Economics (Rio de Janeiro Federal University - UFRJ);

Assistant teacher at IE/UFRJ (since 1990);

Author of books and articles in Game Theory, Institutions and Industrial Economic Development;

ProFit associate since 2000.

Victor Catharino

B.S. in Economics (Rio de Janeiro Federal University - UFRJ/2013), CM&AA - Certified Merger & Acquisition Advisor (DePaul University, Chicago, IL, 2015), Corporate Finance MBA (Veiga de Almeida University/2015, abt);

Experience at ProFit since 2011;

Fernanda Stüssi

B.S. in Economics (Pontifical Catholic University of Rio de Janeiro - PUC-Rio/2015);

Experience as project analyst at Instituto Pereira Passos and FINEP